Retail Marketing: Branding, Social Media & Video Production

Retail Marketing: Branding, Social Media & Video Production




WeWork Aldgate Tower

2 Leman Street


E1 8FA


Retail Marketing: Branding, Social Media, and Video production workshop will be hosted by Alba Cadenas, our Retail Marketing Specialist. We will have three speakers who will immerse us in the most interesting topics to grow your business through Marketing.

Our first guest speaker and brand development at Blattler ltd, David Keene, will be talking about why branding matters, the tips and the tactics of the trade.

Michael Palinski a Digital Marketing Consultant at NetSwifter, will walk us through Marketing Digital and Social Media for Business 101, why to start, where to start and how to begin. Michael will then go into further detail about which marketing channels (Twitter, Facebook, Instagram, Pinterest, YouTube, LinkedIn, Yelp and Foursquare) are the best for your business.

To conclude Film Specialist, Chris Searson, Creative Producer at Blueprint Film. From his vantage point as an expert in production Chris will shed light on the challenges facing clients of all sizes, he will provide advice, insight and inspiration on producing successful video marketing content. Discussions will include the role of video in marketing today, staying ahead of the competition and ensuring you are producing the right content for your audience.


Speakers Profile:

Retail Marketing Specialist - Alba Maraver Cadenas - Retail Marketing Ready


Alba joined the Retail Marketing Ready team with ten years of marketing experience under her belt. Having delivered a wide range of high-quality marketing projects whilst working with brands such as; Klasse 14, Scubaspa and Celio, Alba has undertaken various roles within the industry from global retail, branding and digital agencies to start-up companies. A marketing professional with a broad range of experience and a passion for travelling, she expanded her expertise across three different continents including the tech capital Hong Kong, and the stunning Maldives.

Alba has a keen analytical eye, excellent attention to detail as well as solid market research skills, and she is very passionate about digital marketing. She has developed a strong background in building solid and lasting relationships with major clients and their brands, driving pinnacle marketing campaigns for brands and retailers with various budgets.

Developing and growing businesses by grasping a full understanding of their markets, customers and competitors, Alba is ready to put all of her knowledge and energy into supporting the retail businesses within the London borough of Tower Hamlets.



Speaker Profile:

Brand Development Manager - David Keene - Blattler ltd.


David has 10 years of industry experience in branding & communications and has a passion for luxury brands and the food sector. He works closely with the Swiss market and organises regular events for the British-Swiss Chamber of Commerce. In 2013, he was appointed as a ‘Great Taste Food Judge’ and annually sits on a panel assessing the most innovative new products in the fine food sector. David enjoys keeping up with industry insights and he is an avid networker.


Digital Marketer - Michael Palinski – NetSwifter.

Michael is a friendly freelancer, ingenious marketing consultant and capable web designer. My mission is to explore innovative ways to grow businesses online efficiently.


Creative Producer- Chris Searson – Blue Print Film


Working with clients including Pizza Express, Bacardi and the NHS, Chris has developed and produced an innovative range of commercial film, digital marketing and social media campaigns over the last 8 years.
In the ever-evolving marketing environment, keeping ahead of technical developments and adapting to viewing habits, has ensured Chris and his team at Blueprint Film continue to flourish in a crowded marketplace with increasingly demanding creative briefs.

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