SOBOYE is an Afro Lux Brand representing African Luxury, Niche, Bespoke Fashion & Lifestyle design from the African Diaspora perspective. 

We present our business to a multicultural, discerning and design savvy clientele. SOBOYE is about showcasing products that are craft based with most of items having a hand-made quality; that is directional, beautiful and of exceptional quality.

The Soboye Fashion & Lifestyle brand, supports and gives a platform to both emerging and established African and Afro-Caribbean brands and design talent. 

We are committed to sustainable industries and working with small production units and local artisans in developing countries.The SOBOYE brand has grown organically and is evolving with a strong DNA and brand identity.

    Opening Times

    Monday12:00 PM - 6:00 PM
    Tuesday12:00 PM - 6:00 PM
    Wednesday12:00 PM - 6:00 PM
    Thursday12:00 PM - 6:00 PM
    Friday12:00 PM - 6:00 PM
    Saturday12:00 PM - 6:00 PM
    Sunday12:00 PM - 6:00 PM

    We try to display the most up-to-date opening times for our retailers as possible but these may vary, especially during bank holidays.