Growlees was conceived by London-based, Aussie-born design-hound, Growlmama to help her dog muse Frida and her canine friends, to express their unique and special personalities.

The result: Growlees launch collection, a range of thirty + playful charms designed to be worn by both dog and dog-parents alike.

Following the success of Growlees charms, Growlmama collaborated with French illustrator, Walter Glassof to design a collection of statement t-shirts based on the most popular styles in the collar charm collection.