Dajana Basic London

'Transformable bridal designs for your wedding day and beyond.' - Inspired by the new generation of young modern women, Dajana Basic London offers new trendsetting and transformable bridal wear with signature designs of delicate colour accents for young fashionable brides and for a new era of elegance in the bridal wear industry.

Dajana Basic London launched as a new trendsetting bridal wear label with a fresh touch of elegance in the bridal wear industry and targets a new era for brides, filling the gap between fashionable signature designs, soft coloured tones and white elegant gowns. 

The brand´s philosophy is all about delicate colour accents, feminine styles, innovative creations, high fashion and elegance, offering glamorous designs for young fashionable brides to be, allowing our brides to transform their dress during the wedding day and beyond.

Our goal is to offer economic, fashion-forward bridal gowns our brides can easily modify and use on other occasions beyond the actual wedding day, allowing more flexibility and use of their wedding dress.