Habits Studios is a London based sports-luxe fashion brand,
priding itself on high quality fabrics and wear-ability.
Habits Sub-atomic spring collection keeps comfort, simplicity and style central to the brand.
Founder Chloe Cammidge is a young designer and seamstress based in London. Intertwining attention to detail and quality with a minimalist, contemporary sportswear style. She is a strong believer in breaking down gender barriers and with this she has created a collection suitable for both genders.
Driving Cammidge to make her first collection, Subatomic was inspired by the challenge to redefine sportswear, making it both desirable yet effortless. Bringing a modern aesthetic to sportswear in a monochrome collection. Designed in east London and made in the UK.